Klipie Cast

A new podcast app concept that provides a refined experience to not only listen, but share podcasts and clips with all followers on all social-platforms.

klipie_relaxing_lifestyle

ROLE SUMMARY

Led all aspects of design while partnering with stakeholders to define and create a cross-platform podcast-app, created to make listening, sharing and creating new content a dynamic and social-experience.

Role

Product Designer

Project Type

Mobile App

Industry

Podcast / Social Media

PROBLEM STATEMENT

Podcasts are one of the fastest-growing media forms in the world without signs of slowing down. Over the past five years, listenership has grown over 200% with 40% monthly listeners. Even with this growth, typical improvements serve content creators and advertisements with little done to improve the audience side of the space, resulting in a method that reflects the outdated broadcasting model instead of the current dual-sided engagement often found in social-media and modern digital platforms.

jre_podcast
podcast_cover_flip_three
ps_podcast
brainon_podcast
podcast_cover_flip_one
global_news_podcast
recode_podcast
npr_podcast

SOLUTION: APPROACH

Based on two-week sprints drove early goal-setting with client involvement. Working in smaller sprints cycles allowed the whole team to begin working on the app instead of usual longer wait-times that come with designing new apps — especially MVP’s.

2-Week-Sprint-Process

SOLUTION: USER RESEARCH

To keep things agile, quick-yet productive, we leveraged gorilla research techniques using online & in-person methods. Reaching out to friends, family, co-workers and friends. Instead of developing traditional user-persona profiles, we decided to organize users by the shows. This allowed us to begin thinking about the users from what they found most important while offering a unique starting point for further development of other user-research documents. 

jill
mesha
byron
brad
Laura
kimmy

SOLUTION: JOURNEY MAPS

Leveraging user-research, we sketched-out the in-app touch points, barriers, points for improvement, and information needs for each user, separately identifying and highlighting their unique needs.

user_journey

SOLUTION: STAKEHOLDER WORKSHOPS

As a team, we focused on the business objectives, ideas, along with customer and product assumptions . This produced whiteboard sessions, journey-map development & tons of sketching to flush-out a variety of ideas and align efforts.

clipflow
whiteboard_1
whiteboard_2
whiteboard_4
whiteboard_5

SOLUTION: DESIGN SKETCHES

A session to generate ideas, explore the possible, refine the actual & plan for the next couple weeks. A significant amount of detail given to listening and sharing shows with users-social network.

klipie_sketches_5
klipie_sketches_1
klipie_sketches_8
klipie_sketches_2
klipie_sketches_3
klipie_sketches_4
klipie_sketches_6
klipie_sketches_10

SOLUTION: FEATURES MAP

Coupled with stakeholder ideas, possible features, research and a list of nice-to-haves, collective brainstorming helped narrow down MVP features.

klipie_sitemap

SOLUTION: WIREFRAMES

To create the wireframes, we chose Balsomiq so the entire team could easily make edits & work together across various timezones and schedules.

klipie_v1_wireframe_banner_edgarfleming-scaled-1

SOLUTION: HIFI PROTOTYPES

To create the wireframes, we chose Balsomiq so the entire team could easily make edits & work together across various timezones and schedules.

discovery_klipie

Discovery

Allowing the listener to explore in various ways. Main landing view, showing the listening most recent activity.

show_details_klipie

Listener & Show Details

A group of features that allow the listener to interact, learn more about, review show history, show details and begin creating a clip.

nav_notification_klipie

Navigation and Notification

Listeners can easily find content, settings and other features with use of 3 main views, feed, notifications and a typical menu.

creating_clip_klipie

Creating a New Clip

We invested a majority of the time creating design patterns that are original to the product, not existing within another app. Listener can create clip from transcribed podcast or record directly from playing audio. The end result is a design flow that allows listeners to create, design and share using only a thumb.

CONTACT

hello@edgarfleming.com
202.573.9474

CURATED

Tumblr
Mixtapes