Javiera Da Fonseca

Website redesign for a talented visual artist from Chile with work on display at some of the most well respected galleries around the world.

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ROLE SUMMARY

Primary designer tasked to redesign website with minimal aesthetic and thoughtful-rhythm for easy-scanning to highlight her work, events and posts.

Role

Web Designer

Project Type

Web Design

Industry

Fine Artist

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PROBLEM STATEMENT

Javiera seeking a better online experience that supported the needs of all her visitor-types while leveraging Wordpress with a hand-crafted design, localization support  and a minimal aesthetic that will not compete with her work with an in tune visual rhythm for easy content-scanning.

Javiera-Da-Fonseca-Banner

SOLUTION: USER RESEARCH

We kicked things off by discussing the reasons for a new website, her ideas and getting to know a little more about her visitors. To address the needs of each customer, I created three user-personas and customer journeys for each.Initial discussions provided clarity, each visitor type had unique reasons and intentions for visiting the website.

Gina_Community

San Francisco native, currently working as a Product Manager in the tech industry, Xiana is passionate about art and supporting artist both locally and worldwide.

Ian_Gallery_Owner

A gallery owner, running a small gallery in South Beach, Fl, constantly on the look out for artwork reflects the taste his new and established clients while growing his business.

Xiana_Art_Buyer

An artist herself, she has followed Javiera since seeing her at a local art-event years ago. Plans to visit website a few times a year to check on new work and possible local-events.

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SOLUTION: WIREFRAMES

Creating wireframes with Balsomiq to quickly iterate on ideas and putting shape to ideas. Created with Wordpress in mind resulting in 3 different templates to support a wide-variety of content layouts and amounts.

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jav_index
jav_about

SOLUTION: WIREFRAMES

To create the wireframes, we chose Balsomiq so the entire team could easily make edits & work together across various timezones and schedules.

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SOLUTION: HIFI PROTOTYPES

A responsive layout with a minimal and clean art-direction that supports a variety of content.

Goals

+ Clean & Minimal
+ Browse content structure
+ Encourage interaction
+ Content layouts easy to scan
+ Large photography
+ Unify/Consistent photography style

index

Landing

about

Profile

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Content Template 1 of 2

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Landing Hover

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Navigation

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Content Template 2 of 2

RESULTS

A design supports colorful artwork nicely to exist in function while providing the proper stage for content to shine.

CONTACT

hello@edgarfleming.com
202.573.9474

CURATED

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