Primary designer tasked to redesign website with minimal aesthetic and thoughtful-rhythm for easy-scanning to highlight her work, events and posts.
Javiera seeking a better online experience that supported the needs of all her visitor-types while leveraging Wordpress with a hand-crafted design, localization support and a minimal aesthetic that will not compete with her work with an in tune visual rhythm for easy content-scanning.
We kicked things off by discussing the reasons for a new website, her ideas and getting to know a little more about her visitors. To address the needs of each customer, I created three user-personas and customer journeys for each.Initial discussions provided clarity, each visitor type had unique reasons and intentions for visiting the website.
San Francisco native, currently working as a Product Manager in the tech industry, Xiana is passionate about art and supporting artist both locally and worldwide.
A gallery owner, running a small gallery in South Beach, Fl, constantly on the look out for artwork reflects the taste his new and established clients while growing his business.
An artist herself, she has followed Javiera since seeing her at a local art-event years ago. Plans to visit website a few times a year to check on new work and possible local-events.
Creating wireframes with Balsomiq to quickly iterate on ideas and putting shape to ideas. Created with Wordpress in mind resulting in 3 different templates to support a wide-variety of content layouts and amounts.
To create the wireframes, we chose Balsomiq so the entire team could easily make edits & work together across various timezones and schedules.
A responsive layout with a minimal and clean art-direction that supports a variety of content.
+ Clean & Minimal
+ Browse content structure
+ Encourage interaction
+ Content layouts easy to scan
+ Large photography
+ Unify/Consistent photography style
Content Template 1 of 2
Content Template 2 of 2
A design supports colorful artwork nicely to exist in function while providing the proper stage for content to shine.